"It's only for Macintosh?", Bill Gates asked.

"It looks like a great product," he said.

Then he paused a second. Something didn't compute.

"It's only for Macintosh?" he asked.

Yes, it was. (Then.)

This is an excerpt from Steven Levy's article in Wired[nov.2006].,available here.

Microsoft is doing its best to market its iPod killer ,Zune. This time, they are doing it the trendy way. Great propaganda videos [featuring Ashtar Command], and microsite. And yes,Microsoft bloggers keeping the community engaged with daily dose of Zune insider info.